A Guide to Entrepreneurship emphasises both the theoretical and legal principles as well as the practical competencies that underlie the world of entrepreneurship, specifically in a South African context. It aims to assist students in testing the viability of new business ideas, compiling a business plan for an entrepreneurial venture, and effectively applying goal-setting, networking and conflict management, in order to ensure entrepreneurial success.
Please note we’re in the process of updating the covers of our titles, so the cover you see online will be different from the one on your copy. All the content is the same, only the cover design differs. Please bear with us while we phase out the old cover designs!
A Guide to Entrepreneurship
A Guide to Tourism Marketing in South Africa
Accounting Made Easy
Advertising: Concepts, Campaigns, and Copy
An Introduction to Economics
An Introduction to Hospitality Management
Business Communication: Putting Theory into Practice
Business Ethics: Local and Global Perspectives
Business Management Basics
Commercial Law in Focus