Advertising: Concepts, Campaigns, and Copy

In an interview, an interviewer asks you to sell them a pen. How do you respond? Advertising Concepts, Campaigns and Copy equips you with the tools to sell not only one product, but an entire brand, to a broad range of audiences across every available platform. In this comprehensive guide, you will learn how to bring an advert concept to life in print, broadcast and digital media. You will also become familiar with performing the painstaking work of planning and researching the market, audience and competition. To do so, you will be equipped with the best tools to shape your message for any purpose. Finally, you will learn how to evaluate your success, and start the cycle all over again.

Advertising Concepts, Campaigns and Copy is a comprehensive advertisement writing guide for students and industry professionals alike.