The Essential Guide to Social Media

The Essential Guide to Social Media is a comprehensive guide to using social media platforms. Developed with the field of marketing in mind, this book investigates the rise of social media – in other words, how these well known platforms came into existence, and what sustains their relevance in our modern-day world. In exploring popular platforms such as Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest and LinkedIn, students will be equipped to navigate these sites effectively, while also learning about their history. The title concludes with an in-depth look at search engine optimisation (SEO), and how businesses can integrate and manage these social media platforms to their benefit.