| Format | Digital, Print |
|---|---|
| Includes | CourseBook ™, eBook, Textbook |
The Essential Guide to Social Media
The Essential Guide to Social Media is a comprehensive guide to using social media platforms. Developed with the field of marketing in mind, this book investigates the rise of social media – in other words, how these well known platforms came into existence, and what sustains their relevance in our modern-day world. In exploring popular platforms such as Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest and LinkedIn, students will be equipped to navigate these sites effectively, while also learning about their history. The title concludes with an in-depth look at search engine optimisation (SEO), and how businesses can integrate and manage these social media platforms to their benefit.
Prices and ordering are available to registered students and institutions.
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The Essential Guide to Social Media Combo Pack
R1,231.65 incl. VAT
CourseBook (Digital), Textbook (Print)
EGSM110000
CBK 978-1-77612-314-8; TBK 978-1-77612-343-8
Digital; Print
Please note that this product consists of a digital CourseBook™ and printed materials.
Digital CourseBook™ is accessible ONLINE ONLY. It includes everything that is in the textbook, integrated with captivating videos, engaging digital activities and thought-provoking quizzes.
You will need:
- A reliable internet connection with continuous access and a minimum speed of 4MB (this product is not available offline)
- Chrome browser
You will receive an email with a coupon code to access your CourseBook™. Access to the CourseBook™ will expire 18 months following the redemption of the code (unless otherwise stated).
The Essential Guide to Social Media CourseBook
R1,094.80 incl. VAT
CourseBook (Digital)
EGSM100000
978-1-77612-314-8
Digital
CourseBook™ – Everything your textbook is, and so much more
Each interactive digital CourseBook™ includes all the same content as the printed textbook – exercises, activities, and solutions – combined with powerful digital features to help you learn smarter:
- Don’t just read – interact: Watch videos, complete interactive activities, and test your understanding with quizzes.
- Smarter study tools: Highlight, annotate and create your own summaries directly inside your CourseBook™.
- Study your way: Access on your phone, tablet or laptop – anytime, anywhere.
How it works:
- You’ll receive an email with a coupon code to access your CourseBook™.
- Access is valid for 18 months from redemption (unless otherwise stated).
- CourseBook™ is online only. Once purchased and received, it cannot be exchanged for a printed version or refunded.
You will need:
- A reliable internet connection (minimum 4MB continuous access).
- Google Chrome browser.
The Essential Guide to Social Media eBook
R911.95 incl. VAT
eBook (Digital)
EGSM020000
978-1-4327-0006-5
Digital
Please note that this is a digital product and is not printable. EDGE eBooks are delivered through VitalSource Bookshelf.
You will receive an email with a code and instructions to access your eBook. Once purchased and received, this product cannot be exchanged for a printed version or returned for a refund.
The Essential Guide to Social Media Textbook
R911.95 incl. VAT
Textbook (Print)
EGSM010000
978-1-77612-343-8
Print
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