| Format | Digital, Print |
|---|---|
| Includes | CourseBook ™, eBook, Textbook |
Brand Management
Creating a unique and lasting brand is no small feat in our modern economy. Brand Management presents you with all of the necessary tools and techniques to build and grow your brand in even the most competitive industries. In this book, you will find the best principles and practices for brand building, strategic brand management techniques, and case studies that test your branding finesse. You will explore the psychology of branding and discover how to create meaning in the minds of consumers. Additionally, this book will teach you how to manage brands across different contexts and how to approach multi-brand portfolios.
Brand Management is your guide to working on the cutting edge of branding in the 21st century.
Prices and ordering are available to registered students and institutions.
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Brand Management
R1,805.50 incl. VAT
CourseBook (Digital), Textbook (Print)
BRMG110000
CBK 978-1-4327-0054-6; TBK 978-1-77612-586-9
Digital; Print
Please note that this product consists of a digital CourseBook™ and printed materials.
Digital CourseBook™ is accessible ONLINE ONLY. It includes everything that is in the textbook, integrated with captivating videos, engaging digital activities and thought-provoking quizzes.
You will need:
- A reliable internet connection with continuous access and a minimum speed of 4MB (this product is not available offline)
- Chrome browser
You will receive an email with a coupon code to access your CourseBook™. Access to the CourseBook™ will expire 18 months following the redemption of the code (unless otherwise stated).
Brand Management
R1,605.40 incl. VAT
CourseBook (Digital)
BRMG100000
978-1-4327-0054-6
Digital
CourseBook™ – Everything your textbook is, and so much more
Each interactive digital CourseBook™ includes all the same content as the printed textbook – exercises, activities, and solutions – combined with powerful digital features to help you learn smarter:
- Don’t just read – interact: Watch videos, complete interactive activities, and test your understanding with quizzes.
- Smarter study tools: Highlight, annotate and create your own summaries directly inside your CourseBook™.
- Study your way: Access on your phone, tablet or laptop – anytime, anywhere.
How it works:
- You’ll receive an email with a coupon code to access your CourseBook™.
- Access is valid for 18 months from redemption (unless otherwise stated).
- CourseBook™ is online only. Once purchased and received, it cannot be exchanged for a printed version or refunded.
You will need:
- A reliable internet connection (minimum 4MB continuous access).
- Google Chrome browser.
Brand Management
R1,337.45 incl. VAT
eBook (Digital)
BRMG020000
978-1-4327-0090-4
Digital
Please note that this is a digital product and is not printable. EDGE eBooks are delivered through VitalSource Bookshelf.
You will receive an email with a code and instructions to access your eBook. Once purchased and received, this product cannot be exchanged for a printed version or returned for a refund.
Brand Management
R1,337.45 incl. VAT
Textbook (Print)
BRMG010000
978-1-77612-586-9
Print
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