Business Communication: Putting Theory into Practice

Dive into the practical world of business communication with this indispensable textbook, which is designed to bridge theory and real-world application. Business Communication: Putting Theory into Practice offers a comprehensive exploration of essential skills – from creating professional written pieces and impactful presentations, to mastering digital platforms and interpersonal interactions.

Its unique inclusion of ‘AI Assistant’ sections aims to boost productivity and effectiveness through exposure to using artificial intelligence (AI) tools. By blending written, verbal, visual and digital communication, this title not only teaches clarity and professionalism, but also empowers students to implement these skills in various professional settings, thereby ensuring readiness for contemporary business challenges.