Global Business Management

Global trade continues to bring countries closer together than ever before, which presents business owners with new challenges and opportunities alike. Global Business Management presents you with the latest knowledge and skills that your business needs in order to succeed in a competitive global market. You will be given a cross-section of the macro-environmental forces that influence businesses, along with the strategic tools that can be used to respond to these forces. In developing a global strategy, you will follow a step-by-step process that takes into account how your business will enter the market, as well as how you can implement strategic actions and measure the business’s success. You will also find a sensitive discussion of communication and cultural differences, where negotiation and finding common points of interest are of key importance. In essence, Global Business Management is your handbook to international trade and business.

Option 1: eBook
Option 2: Textbook
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Format

Digital, Print

Includes

eBook, Textbook

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