Integrated Marketing Communication in Practice

Integrated Marketing Communication in Practice is a practical and comprehensive guide to the intermediate concepts and principles of integrated marketing communication. The purpose of this title is to introduce students to basic knowledge of the current terminology and concepts which this subject field has to offer.

Option 1: eBook
Option 2: Textbook

Orders are closed until 9th January 2025.

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Format

Digital, Print

Includes

eBook, Textbook

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