Integrated Marketing Communication in Practice

Integrated Marketing Communication in Practice is a practical and comprehensive guide to the intermediate concepts and principles of integrated marketing communication. The purpose of this title is to introduce students to basic knowledge of the current terminology and concepts which this subject field has to offer.

Option 1: eBook
Option 2: Textbook

Why do I need to login?

Format

Digital, Print

Includes

eBook, Textbook

Reviews

There are no reviews yet.

Be the first to review “Integrated Marketing Communication in Practice”