Public Relations: Principles and Practice

Public Relations: Principles and Practice is a comprehensive text that covers a wide range of theoretical material and practical exercises. Students are first introduced to PR through its role in integrated marketing communications (IMC), in order to understand its position within the context of other organisational functions. In this book, students will develop a comprehensive understanding of PR in both local and international contexts, with a particular focus on digital communication strategies.

Please note we’re in the process of updating the covers of our titles, so the cover you see online will be different from the one on your copy. All the content is the same, only the cover design differs. Please bear with us while we phase out the old cover designs!