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Starting Up: Entrepreneurship in the Global Context
Starting a new business can be a daunting task – and doing so on a global scale can seem nearly impossible. Starting Up: Entrepreneurship in the Global Context puts students in the shoes of an entrepreneur who is about to step onto the international stage, thereby providing them with the necessary tools to develop a robust and successful business. In this book, students will learn how to generate ideas, identify opportunities and how to pursue them, perform relevant market research, plan their vision and mission, and transform an idea into a working start-up. Through practice, shaping their business model, writing up a winning business plan, pitching the idea to investors and establishing good relationships with employees, students will be ready to take on a new business venture with confidence. Starting Up: Entrepreneurship in the Global Context also prepares students to keep the business running smoothly through careful evaluation, effective marketing and incremental growth.