Strategic Direction, Planning and Management – An Introduction

Strategic Direction, Planning and Management – An Introduction is a practical and comprehensive guide to the basic concepts and principles of corporate strategy. This book will be invaluable to those seeking advanced knowledge of the current terminology used and the concepts applied in this subject.

Please note we’re in the process of updating the covers of our titles, so the cover you see online will be different from the one on your copy. All the content is the same, only the cover design differs. Please bear with us while we phase out the old cover designs! 

Option 1: CourseBook Combo Pack
Option 2: CourseBook
Option 3: Textbook

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Format

Digital, Print

Includes

CourseBook ™, Textbook, Textbook, eBook

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