| Format | Digital, Print |
|---|---|
| Includes | CourseBook ™, eBook, Textbook |
Integrated Marketing Communication
Integrated Marketing Communication is a practical companion for marketing specialists. This book covers four key aspects of IMC: value-based IMC, organisational preparedness, digital technologies and the creation of a comprehensive IMC plan. As students progress, they will learn about the relationship between the organisation and IMC. They will also discover how to utilise mobile, RSS and social networking technologies, and how to make use of IMC opportunities. Additionally, students will learn how to integrate traditional and new media into a holistic IMC strategy that will reach consumers on every available level.
Prices and ordering are available to registered students and institutions.
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Integrated Marketing Communication
R1,468.55 incl. VAT
CourseBook (Digital), Textbook (Print)
IMAR110000
CBK 978-1-4327-0056-0; TBK 978-1-4327-0271-7
Digital; Print
Please note that this product consists of a digital CourseBook™ and printed materials.
Digital CourseBook™ is accessible ONLINE ONLY. It includes everything that is in the textbook, integrated with captivating videos, engaging digital activities and thought-provoking quizzes.
You will need:
- A reliable internet connection with continuous access and a minimum speed of 4MB (this product is not available offline)
- Chrome browser
You will receive an email with a coupon code to access your CourseBook™. Access to the CourseBook™ will expire 18 months following the redemption of the code (unless otherwise stated).
Integrated Marketing Communication
R1,305.25 incl. VAT
CourseBook (Digital)
IMAR100000
978-1-4327-0056-0
Digital
CourseBook™ – Everything your textbook is, and so much more
Each interactive digital CourseBook™ includes all the same content as the printed textbook – exercises, activities, and solutions – combined with powerful digital features to help you learn smarter:
- Don’t just read – interact: Watch videos, complete interactive activities, and test your understanding with quizzes.
- Smarter study tools: Highlight, annotate and create your own summaries directly inside your CourseBook™.
- Study your way: Access on your phone, tablet or laptop – anytime, anywhere.
How it works:
- You’ll receive an email with a coupon code to access your CourseBook™.
- Access is valid for 18 months from redemption (unless otherwise stated).
- CourseBook™ is online only. Once purchased and received, it cannot be exchanged for a printed version or refunded.
You will need:
- A reliable internet connection (minimum 4MB continuous access).
- Google Chrome browser.
Integrated Marketing Communication
R1,087.90 incl. VAT
eBook (Digital)
IMAR020000
978-1-4327-0101-7
Digital
Please note that this is a digital product and is not printable. EDGE eBooks are delivered through VitalSource Bookshelf.
You will receive an email with a code and instructions to access your eBook. Once purchased and received, this product cannot be exchanged for a printed version or returned for a refund.
Integrated Marketing Communication
R1,087.90 incl. VAT
Textbook (Print)
IMAR010000
978-1-4327-0271-7
Print
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