Financial Management: A Marketing Perspective

Financial Management: A Marketing Perspective provides students with a strong foundation for understanding the key principles of financial management from a marketing perspective. Students will first learn about the role of a financial manager, and what the objectives of a business are. Important principles of business development, such as funding, working capital and the time value of money, are also explained in detail. The title goes on the unpack key elements such as budget preparation and other crucial planning tools used by financial managers. All of these topics will equip students with a foundation for understanding financial management. Finally, the title considers how imports and exports relate to a business, thereby ensuring that students are fully prepared to undertake financial management.

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