Finance in Media

Finance in Media introduces students to the basic principles of finance. To gain a sound understanding of these principles, students are first introduced to business mathematics and the basic calculations involved in statistics. They will then be equipped with knowledge of financial accounting, by exploring the main elements of financial statements. They will subsequently learn to use tools such as ratio analysis, to further analyse these financial statements. The book will proceed to outline the budgeting process, as well as the concept of budgeting in a media business specifically. Finally, it will explain important financial calculations, thereby enabling students to understand interest, as well as the return on sources of finance used in a business.

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