Public Relations: A Practical Introduction

With Public Relations: A Practical Introduction, you are provided with a practical yet comprehensive introduction to public relations (PR). This title offers the best of both worlds, with part one contextualising PR by explaining its purpose and the ultimate tool that is pivotal to its success: communication. While theoretical insights pave the way in the beginning of the book, part two ties the narrative together by providing practical aspects for you to consider. The chapters in this second half of the book unpack different contexts in which PR can be applied – from crafting an effective press release, to the role that PR may play in terms of an event or in the online space.